Factors you'll need to consider:
1. Workshop Duration:
- Half-day vs. Full-day: Longer workshops generally require more preparation, energy, and engagement, which should be reflected in the price.
- Custom Lengths: Some workshops may not fit the exact half-day or full-day structure, requiring pricing adjustments for custom durations.
2. Number of Participants (Class Size):
- Small Groups vs. Large Groups: More participants may require additional materials, resources, and adjustments in facilitation style. Larger groups may also dilute individual engagement, requiring a different pricing structure.
- Capacity Thresholds: There could be a tiered pricing model for different participant ranges (e.g., 12-20 participants, 21-35 participants).
3. Location of Delivery:
- Online vs. In-person: Virtual workshops can often be priced lower due to reduced travel and material costs, while in-person workshops may demand higher pricing due to logistical complexities.
4. Travel Costs:
- Location: If workshops are conducted on-site, travel costs should be factored in, including transportation, accommodation (if needed), and other travel-related expenses.
- Geographical Adjustments: The cost of delivering workshops in different regions or countries may vary, especially for international clients.
5. Preparation Time:
- Custom Preparation: If workshops require extensive custom content creation, the time you invest in preparing slides, exercises, and learning materials should be factored into the price.
- Content Reuse: If you can reuse existing content, you might charge less for preparation, but this variable should still be considered for consistency.
6. Materials and Resources:
- Printed Materials: Handouts, booklets, and other printed resources can add up, so pricing should account for these material costs.
- Digital Tools: If you provide access to digital tools (like Mural boards or online resources), the associated costs should be considered.
- Workbooks or Customized Guides: Some workshops may require bespoke materials that incur additional costs.
7. Custom Content or Curriculum Design:
- Tailored Workshops: If the client requests a customized workshop or learning experience, you should charge for the time and expertise required to tailor the content.
- Pre-existing Content: For workshops where you reuse previously developed materials, the pricing can reflect the reduced prep time.
8. Post-Workshop Support:
- Follow-up Coaching: If you offer post-workshop coaching or consulting services (e.g., 1-on-1 sessions, feedback, or team assessments), this should be priced accordingly.
- Resources & Continued Learning: Offering additional materials, follow-up surveys, or access to learning platforms may incur extra fees.
9. Workshop Type (Public vs. Private):
- Corporate Workshops: Private workshops for companies may involve higher stakes and customization, which can justify higher pricing.
- Public Workshops: These may have fixed pricing based on open enrollment, but the costs should cover all expenses and reflect market rates.
10. Experience & Expertise:
- Your Credentials: If you have certifications with specialized expertise, your pricing should reflect your level of experience, certification, and the value you bring to clients.
- Market Positioning: Your position in the market (whether premium, mid-tier, or budget) will influence how you set your pricing to reflect your brand and value.
11. Competitive Pricing:
- Industry Benchmarks: It’s important to stay competitive by understanding what similar workshops are priced at in the market.
- Perceived Value: Pricing should align with the perceived value of your workshops, factoring in the unique benefits you offer, like strengths-based coaching or burnout management.
12. Discounts and Incentives:
- Group Discounts: Offering price reductions for larger groups or repeat clients could encourage more bookings.
- Early Bird Pricing: Providing a discount for early bookings might help secure clients and ensure full workshops.
13. Profit Margins:
- Desired Profit: You need to ensure that all workshop pricing covers your expenses and leaves room for profit, factoring in both direct and indirect costs (e.g., taxes, software subscriptions, administrative costs).
14. Market Segment & Client Budget:
- Client Type: Corporates may have larger budgets, while non-profits or individuals may require more flexible pricing.
- Tiered Offerings: You can create different pricing tiers based on the client’s budget, offering basic and premium versions of her workshops.
15. Economic Conditions:
- Inflation and Cost of Living: Economic conditions may require periodic adjustments to your pricing to reflect changes in costs or to stay competitive in the market.