Creating PriceCraft: Leveraging Gen AI to Solve Workshop Pricing

After more than a decade in the training industry, I’ll say that I’ve faced nearly every challenge that comes with program management—from handling logistics to managing client expectations and delivering impactful sessions. 

But one issue kept popping up: pricing workshops.

It wasn’t just me. My wife, also a seasoned trainer, mentioned one day that no matter how well-structured her workshops were, pricing them remained a frustrating and time-consuming task. That’s when I realized that pricing workshops accurately wasn’t just a pain point—it was an opportunity for innovation.

The Spark Behind PriceCraft

The more I thought about it, the clearer it became: if trainers like us struggle with pricing workshops, there had to be a smarter way. I decided to create PriceCraft, but this wasn’t going to be just another calculator. I wanted something smarter, something that used advanced tools to provide expert pricing assessments while being easy to use.

That’s where Gen AI came into play.

Using Gen AI to Build an Expert Pricing Solution -  I leveraged Generative AI (Gen AI) to develop PriceCraft, integrating intelligent algorithms that do more than just crunch numbers—they understand the intricacies of workshop management. The AI considers:

• Workshop focus (e.g., CliftonStrengths coaching, Change Management, Agile, SAFe, Learning Curation)
• Industry-specific benchmarks (tech, education, healthcare, etc.)
• Client types (corporate, non-profit, individual)

Demo On How PriceCraft Works

Not Just A Quote Generator

PriceCraft is more than a tool that generates quotes, it provides expert pricing assessments tailored to the context of your industry and specialization. With Gen AI, I was able to create a solution that analyses multiple factors simultaneously—like participant size, duration, customization needs, and market competitiveness—giving trainers, like my wife, insights beyond basic pricing.

Having worked in the Civil Service College, Singapore before, I used them as a client example and the topic of “Change Management” as a workshop specialization to create this sample.

Screenshot of the Input Form - Where you provide information about the workshop, including your baseline fees

Screenshot of the Pricing Breakdown - The more information you provide, the more detailed the pricing breakdown.

Expert Pricing Assessments: Elevating Your Workshop Quotes

One of the most powerful aspects of PriceCraft is its ability to provide an expert-level assessment of your pricing. It’s not just about calculating numbers—it’s about understanding your workshop’s value within the context of your market. PriceCraft evaluates:

• Specialization: Whether you’re delivering CliftonStrengths coaching or running a strategic leadership session, the tool adjusts pricing based on the expertise required.
• Industry Standards: By comparing your quote against industry benchmarks, PriceCraft ensures that your pricing is both competitive and reflective of your value.
• Client Capacity: Corporate clients may have different budget expectations than non-profits, and PriceCraft adapts accordingly, allowing you to position yourself confidently within different markets.

Screenshot of the Expert Pricing Assessment 

Note: Where Do the "Experts" Come From?

The "Experts" in this case are represented by the collective intelligence gathered from various industries, market research, certifications, and program management best practices. Gen AI is essentially distilling the knowledge and insights that pricing experts use into a scalable, automated tool that can deliver the same level of personalized, strategic pricing guidance.

By using Gen AI, PriceCraft acts as a virtual expert, providing data-backed, context-aware pricing recommendations based on industry standards, real-world trainer experiences, and specialized knowledge of workshop dynamics.

Beyond Pricing: Positioning Yourself as an Expert

What I love most about creating PriceCraft is that it doesn’t just help trainers set a price—it helps us position ourselves beyond pricing. It encourages you to consider your:

• Value Proposition: PriceCraft ensures that your pricing reflects the true value you bring to your clients, whether through specialized skills or premium offerings.
• Market Position: By aligning your pricing with industry benchmarks, you can confidently present yourself as a high-value trainer without undercutting your worth.

With Gen AI at the core of this tool, you can easily identify where your workshop fits in the competitive landscape and ensure that your pricing reflects your expertise. PriceCraft doesn’t just help you price your workshops—it helps you communicate your value. Imagine this helping you craft your client presentation slides! 

Screenshot of the Final Recommendation

Why you might want to try PriceCraft

For those of us in the training industry, pricing workshops should never feel like a burden or a risk of undervaluing ourselves. That’s why I built PriceCraft—to make it easy, efficient, and accurate. It doesn’t matter if you’re offering a half-day team-building session or a full-day corporate seminar. PriceCraft, powered by Gen AI, simplifies pricing and ensures your quotes are aligned with your value and the market.

In summary, the tool provides:

• Dynamic Pricing: Adjust prices based on participants, custom content, travel, and more.
• Industry Benchmarks: Compare your pricing with what’s expected in your field, ensuring competitiveness.
• Expert-Level Assessments: Go beyond just numbers and understand how your pricing reflects your specialization and market positioning.

This is my first time building out a micro-SaaS to solve a pain point that my wife faced in pricing workshops. Hopefully with PriceCraft, she can start generating professional, accurate quotes in minutes and we hope you can experience this yourself too.

Do try it out and leave me comments on how this can be improved. Thanks!